Built for food trucks & cafés Australian-hosted, local support

Turn casual customers into regulars with one simple platform.

GrubConnect is a CRM, marketing and rewards system designed for food trucks, small cafés and local eateries. Capture signups, send SMS & email campaigns, track visits and run your loyalty program – no apps required.

Custom 1-page website for your business App-free rewards & visit tracking Targeted SMS & email marketing

No credit card required. Set up in under 30 minutes with included staff training.

Trusted by food trucks, cafés and bakeries across Australia.
Single-site operators Multi-van food truck brands Neighbourhood cafés Local coffee carts
Product overview

All your customer touchpoints in one place.

From the first visit to the fifteenth, GrubConnect helps you capture customer details, keep them engaged and reward them for coming back – without extra admin or clunky apps.

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Custom 1-page website

Get a clean, mobile-ready page with your branding, menu, opening hours and location – built to convert visitors into loyal customers.

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Branded signup page

See demo signup page

Capture names, email addresses and mobile numbers in seconds at the counter or via QR. Customers join your rewards program instantly.

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Mini CMS for your team

Update opening hours, your tagline, promo banners, SMS & email templates and more – no developer required.

Explore CMS settings
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SMS & email campaigns

Announce specials, rainy-day offers and new locations via targeted campaigns, or set up automated sequences for new and lapsed customers.

View campaign tools
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Rewards program

Simple visit-based loyalty with automatic rewards after a set number of trips. No plastic cards, no app – just happy regulars.

Design your rewards
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Customer insights

See signups, visit frequency, top customers and campaign performance at a glance so you can make decisions based on real data.

See example report
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Staff training

We train your team to use the system in everyday service, from signing up customers to redeeming rewards in seconds.

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Secure & compliant

Australian data hosting, permission-based access, export options and built-in consent management for SMS and email.

Marketing tools that keep you top of mind.

Use email and SMS campaigns to announce new menu items, pop-up locations and special offers. Segment by visit history, location or signup date so each message is relevant and timely.

  • Send one-off SMS and email blasts in a few clicks.
  • Schedule campaigns for weekends, events or holidays.
  • Automatically welcome new customers with a first-visit offer.
  • Win back lapsed customers with reminder discounts.
  • Use ready-made templates for common hospitality promotions.
  • Track open rates, click-throughs and redemptions in one view.
Sample SMS campaign

“Hi Jess! It’s Bean Truck. Flash this text today only for a free pastry with any coffee. We’re parked at Southbank til 3pm ☕”

Segment: Regulars (5+ visits) Channel: SMS Conversion last time: 23%

Simple, app-free loyalty & visit tracking.

GrubConnect replaces paper stamp cards with an easy visit-based rewards program. Staff record visits at the counter, and rewards trigger automatically after a set number of trips.

  • Define your own rewards: “Buy 7 coffees, get the 8th free”, etc.
  • Track visits by customer phone number or QR code scan.
  • Instantly see visit count and eligible rewards at the POS.
  • Automatic SMS when a customer earns or redeems a reward.
  • No customer app required – works with any smartphone.
  • Configure multiple sites or trucks under one account.
Rewards snapshot

482 customers enrolled · 71 rewards earned this week · 89% of redemptions happen within 5 days of the SMS being sent.

Visit-based loyalty Automatic redemption Customer notifications

Reports that show what’s working.

Quickly understand how many customers you’re signing up, how often they return and which campaigns are driving visits – without spreadsheets.

  • Daily, weekly and monthly signup and visit reports.
  • Breakdowns by location, time of day and campaign.
  • Identify your most loyal customers and VIPs.
  • Export data for accountants, investors or franchise partners.
  • Filter by channel to compare SMS vs email performance.
  • See real-time numbers from any device.
Key metrics you’ll see

New signups per day, repeat-visit rate, average time between visits, reward redemption %, campaign revenue estimates and more.

Real-time dashboards Exports Multi-site rollups

Easy for staff, safe for your customers.

GrubConnect is built for busy hospitality teams. Short training sessions get everyone up to speed, and role-based access keeps customer data secure.

  • Staff logins with permissions for owners, managers and casuals.
  • Guided onboarding call and live training for your team.
  • Simple visit-logging workflow that fits into service.
  • Australian data hosting and secure encryption.
  • Easy unsubscribe and consent management for SMS & email.
  • Ongoing support via chat and email during business hours.
What’s included in setup

We configure your website, signup page, first reward, three SMS templates and a basic monthly campaign plan – then train staff on using it in real service.

Done-for-you setup Staff training Local support

Join cafés and food trucks turning one-off visits into regulars.

Whether you serve from a single coffee cart or a fleet of trucks, GrubConnect gives you the tools to build a loyal customer base and keep your brand front of mind all year.

+27% average increase in repeat visits after 90 days.
higher redemption rate for SMS vs social posts alone.
30 min typical time from signup call to live rewards program.
SydneyCheeseSteak - foodtruck in Sydney
★★★★★ general feedback

“We’d tried stamp cards and a generic email tool before. GrubConnect finally pulled everything together – website, loyalty and SMS – in a way our staff actually use during service.”

FAQs

Questions food businesses usually ask.

Still not sure if this is right for your truck, cart or café? Here are quick answers to the most common questions from Australian hospitality owners and managers.

In most cases we can have your 1-page website, signup form and first rewards offer live within a few business days. Your team training session usually takes 30–45 minutes.
Next step

See how GrubConnect would work for your business.

Share a few details about your food truck, café or venue and we’ll spin up a sample website, signup page and rewards flow tailored to your brand – free, with no obligation.

What happens on the call?

We’ll ask about your current customer list, rewards ideas and service setup. Then we’ll show you how to:

  • Capture signups with QR posters and at-counter prompts.
  • Log visits in under 5 seconds during busy service.
  • Send your first SMS campaign to regulars.

You’ll leave with a clear picture of how GrubConnect fits your workflow – and a live test account if you’d like to trial it.